Just Bloomed

Why We're Here for World Breastfeeding Week 2017


It's August and that means World Breastfeeding Week is back! Here at Just Bloomed, we fully celebrate and support breastfeeding moms year-round. But we love shouting just a little bit louder each August to join the chorus of voices around the world in support of breastfeeding.

This year's theme is Sustaining Breastfeeding Together. It's all about working together to produce results that are bigger than anything we could do by ourselves. There are four key areas where we can all make a difference:

Nutrition, Food Security, and Poverty Reduction

Breastfeeding provides optimal nutrition and can help protect babies against infections. And the best part? It's free! Well, at the very least it's a low-cost way to feed babies when the household budget is tight, which could make a dent in poverty worldwide.

Survival, Health, and Wellbeing

The latest research shows that improved breastfeeding practices could save the lives of 823,000 children and 20,000
women a year, and contribute significantly to long-term health. That would make a big difference around the globe!

Environment and Climate Change

The impact of breastfeeding goes beyond nutrition and health. Breastmilk is a natural, renewable food that is produced and delivered without pollution, packaging or waste. An increase in breastfeeding globally could directly lead to less of a negative impact on our planet's health.

Women's Productivity and Employment

Amazingly, every additional month of paid maternity leave decreases infant mortality rates by 13%. And we all know how difficult it can be to continue full-time breastfeeding once you go back to work. We must make an effort to protect every parents' ability to care for their baby after birth, and every woman’s right to breastfeed and work.

We'll be sharing our thoughts and helpful info throughout World Breastfeeding Week in the spirit of moms helping other moms! Let's work together to change attitudes about breastfeeding in each of our communities. 

Follow the hashtag #WBW2017 to find out what's going on around the globe, and visit the World Alliance for Breastfeeding Action to learn more.